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Kit (ConvertKit) vs Mautic
Kit (ConvertKit) vs Mautic
A side-by-side look at Kit (ConvertKit) (the paid SaaS) and Mautic (the open source alternative). Use this page to decide if the switch fits your team and workflow.
| Kit (ConvertKit) | Mautic | |
|---|---|---|
| Tagline | Creator-focused newsletter platform. | Open source marketing automation platform. |
| License | Proprietary SaaS | GPL-3.0 |
| Pricing | Free up to 10k subscribers; Creator from $15/month. | Free to self-host · optional paid hosted plan |
| Self-host option | No | Yes — difficulty 4/5 |
| Hosted cloud available | Yes (only option) | Yes |
| Desktop apps | Varies by product | Web only |
| Mobile apps | Official apps typically available | None official |
Ad slot — between tables
Best for
Creators scaling into automations and lead funnels.
Mautic strengths
- Full marketing automation — campaigns, landing pages, scoring.
- Large ecosystem.
- Strong for B2B lead nurturing.
Mautic weaknesses
- Heavy self-host setup (PHP + queue + cron).
- UI is complex and has a learning curve.
- Smaller company behind — not as polished as Mailchimp.
What's the catch with Kit (ConvertKit)?
- Tags/segments logic has a learning curve.
- Price scales by subscribers not emails sent.
- Cloud-only.
Still unsure?
Check the full list of alternatives to Kit (ConvertKit): see Kit (ConvertKit) alternatives, or learn more about Mautic on its project page.