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Google Analytics vs Umami
Google Analytics vs Umami
A side-by-side look at Google Analytics (the paid SaaS) and Umami (the open source alternative). Use this page to decide if the switch fits your team and workflow.
| Google Analytics | Umami | |
|---|---|---|
| Tagline | Google's free website and app analytics. | Self-hosted privacy-focused analytics. |
| License | Proprietary SaaS | MIT |
| Pricing | Free (GA4); Analytics 360 enterprise-priced. | Free to self-host · optional paid hosted plan |
| Self-host option | No | Yes — difficulty 2/5 |
| Hosted cloud available | Yes (only option) | Yes |
| Desktop apps | Varies by product | Web only |
| Mobile apps | Official apps typically available | None official |
Ad slot — between tables
Best for
Self-hosted privacy-friendly analytics with multi-site support.
Umami strengths
- Easy docker deploy with Postgres/MySQL.
- Clean UI and fast dashboard.
- Multi-website support out of the box.
Umami weaknesses
- Less detailed than Matomo for heavy analysis.
- Smaller integration ecosystem.
- No built-in alerting.
What's the catch with Google Analytics?
- Cookie consent and GDPR complexity.
- GA4 migration was rough.
- Data shared with Google.
Still unsure?
Check the full list of alternatives to Google Analytics: see Google Analytics alternatives, or learn more about Umami on its project page.