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Mixpanel vs Umami
Mixpanel vs Umami
A side-by-side look at Mixpanel (the paid SaaS) and Umami (the open source alternative). Use this page to decide if the switch fits your team and workflow.
| Mixpanel | Umami | |
|---|---|---|
| Tagline | Product analytics and funnels. | Self-hosted privacy-focused analytics. |
| License | Proprietary SaaS | MIT |
| Pricing | Free up to 20M events/month; Growth from $28/month. | Free to self-host · optional paid hosted plan |
| Self-host option | No | Yes — difficulty 2/5 |
| Hosted cloud available | Yes (only option) | Yes |
| Desktop apps | Varies by product | Web only |
| Mobile apps | Official apps typically available | None official |
Ad slot — between tables
Best for
Self-hosted event tracking on your own database.
Umami strengths
- Easy docker deploy with Postgres/MySQL.
- Clean UI and fast dashboard.
- Multi-website support out of the box.
Umami weaknesses
- Less detailed than Matomo for heavy analysis.
- Smaller integration ecosystem.
- No built-in alerting.
What's the catch with Mixpanel?
- Pricing grows steeply beyond free tier.
- No self-hosted option.
- Overkill for simple web traffic.
Still unsure?
Check the full list of alternatives to Mixpanel: see Mixpanel alternatives, or learn more about Umami on its project page.