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Shopify vs WooCommerce

A side-by-side look at Shopify (the paid SaaS) and WooCommerce (the open source alternative). Use this page to decide if the switch fits your team and workflow.

Shopify WooCommerce
Tagline Hosted e-commerce platform for online stores. E-commerce plugin on top of WordPress.
License Proprietary SaaS GPL-3.0
Pricing Basic from $29/month plus transaction fees. Free to self-host · optional paid hosted plan
Self-host option No Yes — difficulty 2/5
Hosted cloud available Yes (only option) Yes
Desktop apps Varies by product Web only
Mobile apps Official apps typically available iOS, Android
Ad slot — between tables

Best for

Store owners already on WordPress or wanting maximum plugin choice.

WooCommerce strengths

  • Huge extension marketplace.
  • Mature — powers millions of stores.
  • Full ownership of code and data.

WooCommerce weaknesses

  • Performance tuning required at scale.
  • Extension costs can add up.
  • Depends on WordPress stack.

What's the catch with Shopify?

  • App ecosystem pushes costs higher than advertised.
  • Transaction fees if you skip Shopify Payments.
  • Checkout customization is limited on lower plans.

Still unsure?

Check the full list of alternatives to Shopify: see Shopify alternatives, or learn more about WooCommerce on its project page.