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Mailchimp vs Listmonk

A side-by-side look at Mailchimp (the paid SaaS) and Listmonk (the open source alternative). Use this page to decide if the switch fits your team and workflow.

Mailchimp Listmonk
Tagline Email marketing and automations. Self-hosted newsletter and mailing list manager.
License Proprietary SaaS AGPL-3.0
Pricing Free up to 500 contacts; Essentials from $13/month. Free to self-host
Self-host option No Yes — difficulty 2/5
Hosted cloud available Yes (only option) No
Desktop apps Varies by product Web only
Mobile apps Official apps typically available None official
Ad slot — between tables

Best for

Sending plain newsletters at low cost — bring your own SMTP.

Listmonk strengths

  • Fast Go binary — single executable.
  • Clean UI and import/export tools.
  • Bring-your-own-SMTP (Amazon SES, Postmark, etc.).

Listmonk weaknesses

  • No drag-and-drop visual builder.
  • Deliverability depends on your SMTP setup.
  • Not a visual marketing suite — plain newsletter focus.

What's the catch with Mailchimp?

  • Pricing scales by contact count.
  • Deliverability has been patchy.
  • Intuit acquisition changed direction for some users.

Still unsure?

Check the full list of alternatives to Mailchimp: see Mailchimp alternatives, or learn more about Listmonk on its project page.