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Mailchimp vs Mautic

A side-by-side look at Mailchimp (the paid SaaS) and Mautic (the open source alternative). Use this page to decide if the switch fits your team and workflow.

Mailchimp Mautic
Tagline Email marketing and automations. Open source marketing automation platform.
License Proprietary SaaS GPL-3.0
Pricing Free up to 500 contacts; Essentials from $13/month. Free to self-host · optional paid hosted plan
Self-host option No Yes — difficulty 4/5
Hosted cloud available Yes (only option) Yes
Desktop apps Varies by product Web only
Mobile apps Official apps typically available None official
Ad slot — between tables

Best for

When you actually need marketing automation, not just sends.

Mautic strengths

  • Full marketing automation — campaigns, landing pages, scoring.
  • Large ecosystem.
  • Strong for B2B lead nurturing.

Mautic weaknesses

  • Heavy self-host setup (PHP + queue + cron).
  • UI is complex and has a learning curve.
  • Smaller company behind — not as polished as Mailchimp.

What's the catch with Mailchimp?

  • Pricing scales by contact count.
  • Deliverability has been patchy.
  • Intuit acquisition changed direction for some users.

Still unsure?

Check the full list of alternatives to Mailchimp: see Mailchimp alternatives, or learn more about Mautic on its project page.