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HubSpot CRM vs Mautic

A side-by-side look at HubSpot CRM (the paid SaaS) and Mautic (the open source alternative). Use this page to decide if the switch fits your team and workflow.

HubSpot CRM Mautic
Tagline Marketing, sales and service in one platform. Open source marketing automation platform.
License Proprietary SaaS GPL-3.0
Pricing Free tier; Starter Suite from $15/seat/month. Free to self-host · optional paid hosted plan
Self-host option No Yes — difficulty 4/5
Hosted cloud available Yes (only option) Yes
Desktop apps Varies by product Web only
Mobile apps Official apps typically available None official
Ad slot — between tables

Best for

Marketing-heavy teams that want automation plus lead nurture.

Mautic strengths

  • Full marketing automation — campaigns, landing pages, scoring.
  • Large ecosystem.
  • Strong for B2B lead nurturing.

Mautic weaknesses

  • Heavy self-host setup (PHP + queue + cron).
  • UI is complex and has a learning curve.
  • Smaller company behind — not as polished as Mailchimp.

What's the catch with HubSpot CRM?

  • Upsell pressure across tiers.
  • Hub add-ons stack up the bill.
  • Not self-hostable.

Still unsure?

Check the full list of alternatives to HubSpot CRM: see HubSpot CRM alternatives, or learn more about Mautic on its project page.